10 useful Google Analytics custom dashboards
Click here: http://econsultancy.com/uk/blog/62828-10-useful-google-analytics-custom-dashboards
Is your website user friendly?
Here’s a good article about the basic building blocks that your website should have
- How easy is it to navigate?
- Is all the information on mobile version clear?
- Are all web forms well structured?
Click below
Have you got your mobile marketing strategy?
I remember a few years back people talking about mobile marketing being the next big communication channel and guess what, it’s here. With the ever increasing penetration of smart phones and mobile devices such as the ipad and various other tablets, mobile communications is at another level.
We constantly hear about marketer’s wanting to reach, engage and interact with their consumers 24/7 and this has now become truly possible.
In fact some of the key stats and trends about the importance of being mobile optimised and how it drives traffic and engagement is highlighted below, click on the links and check it out, some useful infographics.
Short cut to building email list? – I don’t think so..
Want to build your email database quickly? I am sure every business wants volume but I don’t think it’s a good idea to believe in these “buy list schemes”
Just some point to consider,
*List fatigue
*List quality
*Permision
*Legal and ISP issues
*And more….Click below
http://www.email-marketing-reports.com/basics/bulk-email-lists.htm
Do you measure email campaign performance for each domain?
Ok so we all measure campaign performance like delivery rates, open rates, click throughs, unsubs etc… but have you ever digged deeper into your stats to see what it looks like via each domain?
Group your campaign results via each domain like your Gmail mail, yahoo, hotmail etc… you will find your results vary for each domain. Are some domain users like gmail or yahoo more receptive to your campaigns then others?
Next time measure your campaign stats across each domain and you will find interesting results.
An interesting article about Images, Paths & Spam Filtering
I like you thought whats in a name? well I read an interesting article which may actually suprise you, for example
What’s the problem with this image link?
<img src=”http://www.foo.com/images/banners/image.jpg”> >>>
Click below and find out
Trigger emails – its important!
Trigger emails are emails that are sent according to cutomers action or a piece of data that tells us something useful about the recipient. Again timing is very important. Some examples are..
-Welcome messages (a response to a sign up)
-Emails sent out on a customer’s birthday (targeted promotion will also increase open rates)
-Post-purchase follow up emails (like other recommeded products/ services for you..Amazon are good at this)
-Email sent to a customer who viewed an item online, but did not complete the transaction (like customer’s leaving at checkouts..remarketing can make a difference and increase conversions. Give them an additional incentive like free delivery to complete the transaction.)
-Pre orders (stock updates)
