Here is a great article about understanding customer touch points and channels
A great post on all you need to know about the new Gmail tabs;
An excellent article, here they are:
3. Cross-sell / up-sell
5. Promo reminder
6. Augmented transactional message
7. Product reviews
8. Customer surveys
9. Wish list
12. Social media
14. Automated newsletter
17. Loyalty / reward program
20. Win back
Click below for full article
10 useful Google Analytics custom dashboards
Here’s a good article about the basic building blocks that your website should have
- How easy is it to navigate?
- Is all the information on mobile version clear?
- Are all web forms well structured?
I remember a few years back people talking about mobile marketing being the next big communication channel and guess what, it’s here. With the ever increasing penetration of smart phones and mobile devices such as the ipad and various other tablets, mobile communications is at another level.
We constantly hear about marketer’s wanting to reach, engage and interact with their consumers 24/7 and this has now become truly possible.
In fact some of the key stats and trends about the importance of being mobile optimised and how it drives traffic and engagement is highlighted below, click on the links and check it out, some useful infographics.
Want to build your email database quickly? I am sure every business wants volume but I don’t think it’s a good idea to believe in these “buy list schemes”
Just some point to consider,
*Legal and ISP issues
*And more….Click below