Importance of Email Marketing in tough times

75% of marketers state that email marketing is a good investment in a downturn economy according to the Marketing Sherpa Benchmark 2009. Email marketing is fast, cost-effective and measurable. These are all things that are critical for marketers as the global economy endeavors to climb out of a serious recession.
(http://www.revolutiondigitalbytes.com/yesmail.aspx)

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