The importance of tracking your campaigns

Do you track all links in your email campaigns?  It is very important to track all links in your email as you can find out where customers click the most and tailor your content, images accordingly.  It’s a good way to test layout and design to improve click throughs.  Make sure you track everything from open rates, click throughs, unsubscribes to revenue,  orders, products selected etc… It is also very important to have all this data in a central file so that you can compare and plan future campaigns more effectively and efficiently..

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