I read an interesting article on econsultancy about learnings from social sites..and in conclusion here it is,
-Keep it short
-Keep it relevant
-Keep it regular
-Should you keep unsubscribe link at the top or at the bottom of email? You decide but personally I would have it at the bottom. If your not spamming the customer’s with irrelevant content then there should be no reason for subscribers to use it. I would instead use the space at the top for more important info..
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