What can email marketing learn from Twitter, blogs and other social media channels?

I read an interesting article on econsultancy about learnings from social sites..and in conclusion here it is,

-Keep it short

-Keep it relevant

-Keep it regular

-Should you keep unsubscribe link at the top or at the bottom of email? You decide but personally I would have it at the bottom.  If your not spamming the customer’s  with irrelevant content then there should be no reason for subscribers to use it.  I would instead use the space at the top for more important info..

For more info click below:



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