The Whats the difference Between Opt-In and Double Opt-In?

Many people have heard of these terms but are not sure what this means.  Below is your answer,

  • Email addresses on a (single) opt-in list are not confirmed. Anybody can submit anybody’s address to the list, and it will be there until it is unsubscribed.

 

  • On a double opt-in list, all email address must be confirmed before they are added. A request for confirmation is sent to the submitted address and the address owner must take some action to confirm that
    • she is the owner of the email address,
    • the address is working and
    • she indeed wants to subscribe.
  • (Ref: http://email.about.com/cs/marketingtips/qt/et060202.htm)
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