Trigger emails – its important!

Trigger emails are emails that are sent according to cutomers action or a piece of data that tells us something useful about the recipient.  Again timing is very important.  Some examples are..

-Welcome messages (a response to a sign up)

-Emails sent out on a customer’s birthday (targeted promotion will also increase open rates)

-Post-purchase follow up emails (like other recommeded products/ services for you..Amazon are good at this)

-Email sent to a customer who viewed an item online, but did not  complete the transaction (like customer’s leaving at checkouts..remarketing can make a difference and increase conversions.  Give them an additional incentive like free delivery to complete the transaction.)

-Pre orders (stock updates)


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